Marketing Mix Report Essay

Braaap is an Australian company which operates as well in USA producing dirty bikes for all ages and gender. It is a company that provides erect conditions for the consumer purchase their bikes with computer memorys located almost the country and online options to choose the lift out way to hold a bike. The main characteristic of Braaaps is to sell products for dirty bikes with the highest superior in the world. The grade is known across Australia as the biggest break in online in the trade. Connected with partners round the world that provide to them the necessary support to split up their spick-and-span products.In the Braaaps store, the costumer can buy equipments from the best brands around the world which multiply the number of choices for everyone. By the way, the prices are non low otherwise they could not offer a highest quality in their products. However, Braaap has a unique promotion that makes the difference in this market, Braaaps is the wholly store which provides a lifetime warranty for their customers. If we think that this pleasure has a very high risk, this kind of promotion is very good for their escort in the market. Braaap has created their image through many a(prenominal) kind of events which involve motorcycle, sometimes sponsoring athletics or tournaments around the world. Also they produce a record monthly to keep their clients aware about what is changing or the market news.Most of the Braaaps clients are young people between 20 to 35, especially mans, due to the practice of that sport. Anyway, they are trying to get much concern from woman and child. Braaaps offer a program to take aim how to ride and other events to entrencher the customer that might not give care this sport or lifestyle. Braaaps stores have segmented their business since they were just an online store with few equipments and brands. Beyond sell parts of motorcycles, Braaad starts to sell cloths and all equipments from many various brands. This action expanded the business and increased the profitability. A vast variety of equipments, not just parts of motorcycles but cloths and accessories from many different brands are an important turnaround of Braaaps business. Even if the prices are high, does not matter because the quality, design, options and a reliable brand make the difference in the market.Braaaps cover whole Australia and export for other countries around the world, their onlinestore is well viewed for everybody and their promotions are always very effective. The marketing mix is bold their eyes for business and they are trying to leave the equipments more fond for all public otherwise the competitors are growing up pronto and getting a good slide of the motorcycles customers. The clients desire when the company has a nice reputation in the market and when that brand is attempt in the events between sport, media and entertainment. It makes the public remember their brand as a good position which care about their lifestyle. Also the clients would like to get easy access to store to solve their enquires, and keep work out the information and services between company and customer.One of the innovations at braaap is the despatch of the braaap silent. Braaap is one of the first petrol based motorcycle manufacture to immerse an electric powered bike off the production line. It means that Braaaps stores are trying to find a way out of the consummate(a) market and at the same time renew the concept of motorcycles around the world. For while, it is just available in Australia and USA but it will be everywhere soon. In conclusion, Braaaps business is given more attention for the price due to the knowledge that price could influence directly in the other points of the marketing mix. The lower price is always a good option but in this case would not be a good position if we consider that Braaap works with best brand around the world and offer only highest quality products. It is recommended t hat Braaads store keeps on the job(p) well, trying to get the best for their clients and always investing in new products and partners which will make them stronger than ever.