Mobile Marketing Essay -- Technology, Mobile Applications

2.1Handheld Mobile Devices and Mobile Applications2.1.1Defining Handheld Mobile DevicesThe modal(a) for planetary applications is a mobile device. While the functions of mobile devices vary, the key criteria such a device must fulfil is portability. To that extent, mobile devices have been depict as interactive wireless media (Haghirian and Madlberger 2005, 2). Mobile devices offer a set off of capabilities, but essentially they allow access to data and information with the luck of being used in a variety of environments (ISACA 2010, 2). The terminal figure handheld mobile device indicates that the device is limited to something that stooge be held in the hand(s).Even so, the term handheld mobile device may exemplify a different meaning to different people and therefore mass be anything from a PDA to a digital camera. For the purpose of this paper, the term handheld mobile device (henceforth abbreviated as mobile device) depart be associated whole with those mobile computi ng devices that have the capability of downloading third-party mobile applications (as defined in 2.1.3). Namely, these atomic number 18 smartphones, PDAs and tablet PCs. 2.1.1.1Mobile phonesThere argon many known terms for mobile phones including cell phone, basic phone, lark phone, traditional mobile phone, smartphone, and system phone. Nonetheless, it can be argued that mobile phones currently on the market atomic number 18 typically categorised as every feature phones or a smartphones. The definitions of these two types are widely discussed and contest by analysts, manufacturers, journalists, and end users. The lack of a standard definition can be attributed to the advancement of mobile phone technology. As the technology continues to evolve, definitions are subject to ch... ...s have existed since the development of mobile devices. Downloadable applications (such as DMO apps), however, have only spread and reached mainstream usage with the emergence of smartphones and PDA s (Holzer and Ondrus 2011, 22). Beyond the fundamental definition, there are a range of classifications that a mobile application may spill under. In their 2008 white paper on mobile applications, the Mobile trade Association (MMA) suggests that, from a technical viewpoint, mobile applications can be terrific according to the runtime environment in which they function. The MMA lists three types of runtime environments, namely native platforms and direct systems, mobile web and browser runtimes, and other managed platforms and virtual machines. By and large, however, the industriousness makes a distinction between native applications and web-based applications.