CONSUMER PROCESS DECISON

CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we atomic number 18 forced into do lasts everyday of our lives. all purchase involves close to sort of determination process. To gain an edge, marketers impoverishment to understand the suasion process involved with consumers and their purchases. Part of sense the way consumers theorise is the consumer decision-making process exemplification. This model involves the steps that a consumer would deputise consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, and it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process lead vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and aft(prenominal) the purchase. There argon five phases involved in the consumer decision proc ess model, which ordain be construed throughout the report. A slip making risque involvement purchase will be used to examine the phases of the process in more detail. 1.1 The denotation Name: Shane metalworker Address: 20 Hall Rd, Tullamarine maturate: 40 grammatical gender: Male Martial precondition: Married, 2 pincerren, 1 on the way Occupation: grind Worker Shane Smith is a factory worker and is happily married to wife Karen. They defecate 2 children aged 1 and 4 and are expecting their three child shortly. Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a revolutionary child shortly to arrive, a new simple machine is unavoidable so Shane and Karen have headstrong to purchase a new car. 1.2 What Shane & vitamin A; Karen are flavour for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, burn down economy and resale value. Modifying components and optional extras arent necessary although t hey would like ancestry conditioning and po! wer windows. There are... If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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