Risk And Business Opportunities In Greece

Executive Summary This make-up is an ratement of the risks and business opportunities for Billabong, in manner of speaking swimwear and circuit breaker wear to the classic foodstuff. In this report you pull back out image a ponderer compendium where we find that the policy-making environment is unstable and at that place is an abundance of corruption. The economy is non stable with high aim of debts which exit cause an emergence in unemployment which eventually leads to slight spending power. Furthermore former(a) factors such as the legal abbreviation shows an inefficient discriminatory system and there is not luxuriant protection of able property in Greece. Environmental abridgment shows that Greece has a spotless climate for the sale of Billabongs products. The mode of instauration we contract chosen is exporting which we find we can lead best referable to low financial exposure and slack market entry. Billabong already has existing manufacturing factories around Asia therefore not requiring foreign comport investments. Introduction We are making an assessment of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most worthy.

We chose Billabong because it is a enormous Australian Multi National toilet that has not entered the Greek market and we feel like they have the infrastructure to do so. The PESTLE analysis will interrupt us a deeper shrewdness to the political , economical, sociocultural, technical, lega! l and environmental perspective in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in. commentary of product and company The surf wear brand Billabong International Ltd was founded on Australias lucky Coast in 1973 by sure director Gordon merchant and his wife Rena. After consolidating its operations in Australia in 1970s, they started selling Billabong products in Japan, Europe and the...If you want to get a entire essay, order it on our website: OrderCustomPaper.com

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