The Patriot

The film â€Å"The Patriot† Is about a father named Benjamin Martin who quit fighting In order to raise his family but is forced to fight when his son Gabriel Martin returns to the army after being injured. Benjamin leads a militia into battle against the British army who were considered as the most powerful army in the world at the time. At the beginning of the movie, the mood starts off In a happy way because it's a sunny day and the kids were excited because the post rider came.Benjamin Martin vaults his wives grave just before sunset and stands there for a while which gives the watcher a sad feeling as well. They are living on a farm in South Carolina and it is the year 1776. This is the time of the American Revolution which is why this film connects to the revolution. At the beginning of the film the post rider brings an Invitation to go loin the continental army and their fight for Independence. Throughout the film you see many things that also relate to the American Rev olution.For example, the type of battle that the militia was using is called Guerilla warfare. The southern militia specialized In this during the American Revolution. A loyalist Is a person who Is loyal to their home country whether they are inside or outside of that country. A loyalist is a person who would never betray or try to change their country and how it is. A patriot is someone who does not agree with what their country has done and wants to fight against their country for their own reasons. A patriot betrays Its home country for a good cause, not for something unworthy.An example of an act that caused the revolution would be the stamp act. This is an act where you had to pay a tax in order to get a stamp to put up flyers. An example of a patriot from the film is Gabriel Martin. Gabriel Martin wanted to Join the continental ingress so bad that he enlisted without permission from his father Benjamin. Gabriel did all he could to bring victory to the colonies. An example of a loyalist In the movie would be Kernel Titivating. Titivating goes to extreme measures just to make sure that the patriots learn that the British army is more superior.An example of this is when Gabriel Is being taken away by the Red Coats and Thomas tries to help him Benjamin son and Gabrielle brother. Benjamin plays a patriot in the movie for many reasons. At the beginning of the movie he did not want to fight because he had to keep his family safe. But he ended p fighting because whether he was with them or not they were never going to be safe until the war was over. Near the end of the movie Benjamin runs up with the American flag during a fight and starts waving it around showing that America's time was now.Benjamin doing this action proves that he is a patriot because he would have never done that so proudly If he was a loyalist or neither. Another action where Benjamin proves that he is a patriot is when he joins the army. Benjamin joined the army to fight with his son and ma ke sure he stays safe but he also did it so he could bring peace by stopping the British army. Benjamin wouldn't rebel against Britain unless he thought something was wrong. The Patriot is a somewhat credible movie. This is because the journal says that â€Å"This 1 OFF epic† (American History Journal 1).This proves that some things were accurate in this film. Another part of this Journal says â€Å"Adding more credibility to the historical accuracy of this film was the participation of historians from the Smithsonian National Museum of American History as consultants† (American History Journal 1). These quotations prove that The Patriot is credible for some things they did in the movie. The next quotation helps prove that there are parts of the movie that are not credible. The Journal says â€Å"However, much of the patriot is not historically accurate† (American History Journal 1).An example of the movie being incorrect is the last battle where the British gav e up because that was not the correct battle. The inaccuracies in the movie The Patriot harm and help the watchers. They can harm the watchers because it leads them to believe something that is incorrect. This can cause the viewer to be wrong if they used it as answer on a test for example. This can also hurt viewers because it misleads them to think that the British were impolitely evil. For example, the British never torched the church with the whole community inside the church.This was showed in the movie. The inaccuracies in the movie can help the viewers because it shows Americans dominating and fighting through everything to pursue the goal of independence and freedom. For example, Benjamin never ran through the battlefield waving the flag without being shot or captured. But this shows the viewers that America is strong and proud. Therefore, this proves that the inaccuracies in this movie can be beneficial and harmful. This was a good film over all. The inaccuracies made it mo re interesting and intrigued me.This film should be recommended to ages 14 and up because then everyone would understand the values and the storyline of the movie. Anyone with knowledge of the American Revolution should enjoy this film because it sums up the revolution fairly accurate and makes it better by showing America strong. This movie teaches us to pursue our goals and never stop until the goal is reached. We see this throughout the whole movie. Two examples of this being showed in the movie are with Benjamin and his family. The second example is with the colonies in general because they come together to fight for independence at the cost of life.

Bajaj Project Report

A REPORT ON â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of Dr. N. Mahesh A. C. Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar, Navi Mumbai – 410210 Contact No: 022-2774 5722 / 2786 3644 Fax: 91-22-2774 5732 E-mail: [email  protected] org Web Site: http://www. acpce. org College Certificate This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prepared a project titled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) Guide Certificate This is to certify that this project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has not formed a basis for the award of any Degree or Diploma by this university or any other university. Place: Date: Dr. N. Mahesh (Head of Department) Preface In today’s competitive world the practical study forms an important part in each and every professional course. MBA  is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the Study of Consumer Buying Behaviour at Time to Purchase Bajaj Bike. I have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country. Acknowledgement I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G. Borse, Director, ACPCE, MS & R for his invaluable guidance in this endeavor. He has been a constant source of inspiration and I sincerely thank him for his suggestions and help to prepare this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every single step. Finally, I would like to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of carrying out the project and prepari ng this project. Sagar Dhoble Declaration I hereby declare that the project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd has been prepared by me under the guidance of Dr. N. Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I also hereby declare that this project report is the result of my own efforts and has not been submitted at any time to any other university or institute for the award of any degree or diploma. Place: Date: Sagar Dhoble Executive Summary The present is the era of  customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile  and more creative  than  few years  ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customer’s expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organization if they wish to keep their entire current market share and  develop more. Generating income or profit principle  clearly states  that  the  need  of  the organization  is  to be  profitable  enough  to  generate  income  or  growth  and  satisfying  the customer is a big part of companies  plans  they also need to take into account their own needs. For making satisfactory progress an organization need to make sure that their product is developing along with the market, if a product is developing well , then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive. There are also certain external factors that a company should be very aware of such as P. E. S. T factors i. e (political, environmental, social and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business must  take into account all these constraints when Designing and introducing a marketing strategy. It can be concluded that an organization must treat customers as a king  in the market and provide them essential, satisfied and quality products and then the consumer buying activity will increase and subsequently sales will increase. Index Organization certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I College certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. II Guide certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. III Preface†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Acknowledgment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. V Declaration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. VII Chapter1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. 1 Title of the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 1. 2 Overview of Automobile Industry†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 1. 3 About Bajaj†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 1. 4 Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 5 Scope of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 6 Objectives of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 1. 7 Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Chapter2. Review of Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Chapter3. Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 3. 2 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 3. 3 Sources of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 32 3. 4 Data Collection Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3. 5 Sampling Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 Chapter4. Data analysis and Interpretation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 35 Chapter5. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 45 Chapter6. Conclusion and Suggestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 46 Chapter7. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦.. 48 7. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 7. 2 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 50 CHAPTER – 1 Introduction:- 1. 1 Title of the project:- Title of the project is â€Å"Study of Marketing Research On Bajaj Bike† 1. 2 Overview of Automobile Industry:- The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India. Several Italians recorded designs for wind-driven vehicles. The first was  Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th  century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15th  century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record. Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country. For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massachusetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908. In that year, Henry Ford revolutionized the manufacture of automobiles  with his assembly- line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car. Even the ‘bull-nose’ Morris with front mounted engine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars. Indian Automobile – History India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when  Automobile Products of India (API)  started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In  1948, Bajaj Auto  began trading in imported  Vespa scooters and three-wheelers. Finally,  in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio  of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later  overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from  Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz  Enfield, Ideal Jawa and Escorts. While Enfield bullet  was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by  Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was  opened to foreign competition  in themid-80s. And then market leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda  Ã¢â‚¬â€œ then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda  brought in the first two-stroke and  four-stroke engine  motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in  the 50s, 60s and 70s  when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entire  automobile industry saw  a  drastic fall  in demand. This resulted in a  decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. India is one of the very few countries manufacturing three-wheelers  in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly  in the domestic market with a  market share of above 80%, the  rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj:- The  Bajaj Group  came into existence  in 1926, during the turmoil and the heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan Bajaj, the eldest  son of Jamnalal Bajaj, at the age of 27,  he took over the reins of business  in 1942. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajaj  not only consolidated the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At present  Chairman and Managing Director of the group, is Rahul Bajaj,  took charge of the business  since 1965  and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievement at various national and international forums. Bajaj  is currently  India’s Largest Two and Three Wheeler manufacturer  and one of the biggest in the world. Under Rahul Bajaj’s  leadership, the turnover of the Bajaj Auto the flagship company has gone up from  Rs. 72 million to Rs. 46. 16 billion (USD 936 million),  its product portfolio has expanded from one to and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. . 4 Problem Definition:- There are many companies manufacturing motorcycles into the market, at the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj bike. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. 1. 5 Scope of Study:- The study on Marketing Research would help us:- To know about his product potential in the market vis-a-vis the total product; * New Products; * Various brands; * Pricing; * Market Structures and selection of product strategy, etc. * To get feedback from customer. * Company also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study:- â€Å"Study of Marketing Research Regarding Two Wheeler (Automobiles Industry)† * The demographics of who is buying the product at the present compared to the demographics of people buying competitors’ products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that customers would like to see improved. * The awareness amongst potential customers of product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations:- * The market survey was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all information was taken. We can’t meet each and every user because of human limitations and other problems so we select some sample. CHAPTER – 2 Review of Literature:- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro-economic environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are evie wed, under different heads pertaining to global comparisons, fiscal and trade policies and evolution of the Indian auto industry and other aspects. Global Comparisons The Investment Information and Credit Rating Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost structure. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader. Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implications of the India-ASEAN5 Free Trade Agreements for the Indian automotive industry. ASEAN economies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the stringent labour regulations erode this advantage. The level of infrastructure is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries. The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to tackle the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of taxation and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-member-based companies. Similar findings are noted in a study by the Automotive Component Manufacturers Association of India (ACMA, 2004), particularly in comparison with Thailand. Policy Environment and Evolution of Indian Auto Industry In this section, studies on the policy environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the policy framework of India’s automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a positive role especially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth. The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationship between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as recommended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase. During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other related political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector. These policies resulted in the establishment of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 All these developments led to structural changes in the Indian auto industry. Pingle argues that state intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog Limited (MUL). Further, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular. However, D’Costa (2002) argues that MUL’s success is not particularly attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of scale economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive servicing networks would have performed as well, even in the absence of bureaucratic support. D’Costa has other criticisms about Pingle (2000) The major shortcoming of Pingle’s study is that it ignores the issues related to sectors pecific technologies and regional differences across the country. In August 2006, a Draft of Automotive Mission Plan Statement prepared in consultation with the industry was released by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This document draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing additional employment to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components. Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for R;D. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential. The policy recommendations of this study include VAT implementation, lower indirect taxes, power reforms, tax benefits linked to export earnings, duty-cut for raw material imports, R;D incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation fund for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those identified in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner. ACMA needs to promote India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that India’s joining the WP (Working Party) 29: 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects. Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that vertical integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that vertical integration plays a positive role in a regulated regime, while it is not conducive for export competitiveness in a liberal regime. CHAPTER – 3 Research Methodology:- . 1 Introduction:- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action; monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information requ ired to address these issues; designs the method for collection information manages and implements the data collection process; analysis the results and communication the findings and their implication. Research definition:- Research is careful inquiry or examination to discover new information and relationship and to expand and to verify exiting knowledge† Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design:- â€Å"Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. † From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are several ways of studying and tackling a problem. There is no s ignal perfect design. The research design can be classified in to true broad categories: (A) Exploratory (B) Descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to test later. An exploratory study is generally based on the secondary data that are reading available. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables. Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. Casual research helps in determined cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data:- The sources of data collection methods are as follows. a) Primary data:- Primary data i. e. ollected for the first time. It is fresh and originally collected by the surveyor. I will used only primary data in calculating the study and collect the data. b) Secondary data:- Secondary data are those data which are already collected by someone for some purpose and are available for the present study; secondary data are already collected by the company‘s records and other libraryâ⠂¬Ëœs books. When the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method:- While making an analysis,  Primary data  represents a true and correct picture of subject to be studied as  compared to the secondary data, which is second hand ; has become obsolete. So to know about the current situation of the market and actual facts, collection and analysis of primary data is of significance. We have presented the â€Å"Research findings on the basis of Primary Data†Ã‚  collected through a  survey  conducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * Open-ended question:- It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete freedom to the respondent. * Dichotomous questions:- It has only two answers in form ‘yes’ or ‘no’, ‘true’ or ‘false’, ‘use’ or ‘do not use’. So the respondent is offered two or more choice. * Multiple-choice question:- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan:- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpose. A) Sample Site:- The survey was conducted in PUNE CITY. (B)Sampling Unit:- It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to purchase â€Å"Bike† and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the s urvey is conducted particularly in Pune City. (C)Sample size:- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of Service Satisfaction of customers from â€Å"Automotive Mfrs†Ã‚  after purchasing Vehicle. 52 outlets were surveyed for the project of Customer Perception for Purchasing Vehicle. CHAPTER – 4 Data analysis and Interpretation:- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer Service. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you service your vehicle? Q. 3)Time taken at service station to understand vehicle problem is Appropriate? Q. 4)Have they understand service problem properly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of Service have they give Information about what they do in Service? Q. 7)Behaviors of Automotive’s staff is proper or not? Q. 8) Given Problem is Solved by the Engineers or Not? Q. 9) Have you got Delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER – 5 Findings:- * We conduct 82 sample for know the customer service satisfaction of â€Å"Automotive Mfrs Pvt Ltd†. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri ; 9 other Bajaj’s dealer in Pune. * 71% Customer are satisfied with Automotives service ; 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for servicing their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealer’s service. * If some customer make service on both Rajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER – 6 Conclusion and Suggestions:- The Suggestions  that are given by  Customers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed: * Company should take  less time  for service the vehicle. * Company takes Higher Charges for Pay Service. This should be reducing. * Company should  facilitate a Scheme  for servicing Old Vehicles  so that all the customer service their vehicle at company’s service station. Dealers should improve  staff behavior. Some time it create trouble for customers. * Price of spare parts  should be  lesser  than market price. * Some time Vehicles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they only  wash the vehicles. This should not happen in future otherwise company can loose the customer. * All parts  should be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibility  to check * the vehicles problem and also to solve the problem. CHAPTER – 7 References:- 7. 1 Bibliography:- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers:- a) Auto car India b) Business Today c) Business World d) Business India e) Economic Times f) The Hindu g) India Today Websites Visited:- http://xkmph. com/discuss/index. php? topic=2298. 0 http://allprojectreports. com/index. htm http://pakistanmba. jimdo. com/free-marketing-projects-2/ ttp://www. skirec. com/ http://findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-d ownload. html http://nisearch. com/bajaj-auto/1/ http://tejas-iimb. org/articles/21. php http://www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http://wwww. justdial. com/srch/all_indiasrch/all_india. php http://hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http://stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http://www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http://www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix:- Questionnaire Q. 1. How many brand of two-wheeler do you know? MO`BIKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVS Kinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wheeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) Bank Loan (b) Finance Company (c) Self financing (d) Any Other Q. what are the external factors that influence you about purchasing Bike? (a) Print media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which point the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which company`s model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda Ambition Q. 10. Please give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ CUSTOMER PERSONAL INFORMATION A. Name:-___________________________________________ B. Address:-___________________________________________ C. phone no:-__________________________________________ D. Age (in year):- 18 to 20[]21 to 25[ ] 26 to 30[]31 to 35[ ] 36 to 40[]41 ; above[ ] E. Occupation:- Services[]Businessman[] Students[]Professional[] Others[] F. monthly income:- 5000 [ ] 5000-10,000[] 10,000-15,000 [ ] 15,000-20,000[] 20,000 Above [ ] Sing. ___________________ Date. ___________________

Online Clinic Management System

I. Company Profile Established in November, 2008, the Villa-Santarromana Dental Clinic provides quality dental services to private clients who prefer dental treatments in a friendly and caring environment. The clinic was managed and owned by Dr. Karen Francia S. Villa. It is located in the city proper of Luna, La Union. They offer services in the field of General Dentistry, Orthodontics, and Cosmetic Dentistry. As for the moment it has a huge amount of clients who comes every day for dental services.We all know that modern clinics are now operating at great pace striving to serve as many patients as possible with the best of their abilities. But as the years rolled by, prescriptions, billing and appointment schedule, is no longer practical. In this study, we hope to develop a web-based application that will minimize all paper works and manual records keeping, therefore allowing doctors and staff ease in keeping track of patients.Reducing patients’ waiting time and increasing t he number of patients served a system that is fully automated, user-friendly, time effective and efficient. II. Problem Definition A. General Problem: The main problem of Villa-Santarromana Dental Clinic is that they have the manual way on recording, tracking, and managing patients request which sometimes lead to slower transaction within the clients. B. Specific Problem: New and regular patient’s records was recorded manually; * Billing statement and its official receipt is done manually; * Tracking regular patients; * Scheduling of services; * Tallying of monthly income. III. Objectives A. General Objective This study was aimed to designed and develop an online clinic management solution that will serve as proposal to help the dentist and staff to save time and resources with the automation of its daily clinic operations.Specifically this study was aimed to: * To computerize record keeping of patients; * To allow dentist retrieve complete patient instantly; * To automate bi lling statement and official receipt; * To automate medical prescription and medical certificates. IV. Project Description Project Goal: The focus of this study is to create an online clinic management system that will greatly improve the efficiency and quality of care in clinical practice. The system covers the profile of the client’s personal information; * The system tracks the records of the regular clients; * The system will have an automated billing statement and official reciepts; * The system will record, update, store, organize, and retrieve patient’s records. * Web-access of the patients is not included; * The system has a secure log-in for dentist and staff; * Managing appointment is also integrated; * Automated medical prescriptions and medical certificates.

Promoting Utilitarianism or an Alternative Marketing Strategy Essay

Promoting Utilitarianism or an Alternative Marketing Strategy - Essay Example Subscription to utilitarian views promotes ethical behavior and thus, a positive change in attitude. Organizations exploit this knowledge and modify their business models and practices in order to provide services that add value and immense benefits to the consumers and society, thus presenting business venture as social services. To further appeal to the emotions of the public, business organizations of all manners are embarking on avenues to showcase their firms and products as offering the uttermost benefits to the society and individual consumers. The purpose of this paper is to look into existing literature on corporate social responsibility and find whether it is done for promoting the greater good of the society or is used as an alternative marketing strategy. In this paper we will be discussing existing literature in great detail on the subject of corporate social responsibility. ... The main research question author has tried to address in the paper is that what can be the social responsibilities of a businessman. In his book the author asks, â€Å"To what extent do the interest of business in the long run merge with the interest of society† (Bowmen, 1953, p.5). The first theoretical definition of corporate social responsibility was given in this book as, â€Å"It refers to the obligations of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of our society† (p, 6). The author has taken a subjectivist approach by identifying a definition of the concept. This definition is not based on any empirical evidence which depicts the subjectivist approach of the author. The author has also identified in the book the limitations of his work. He calls for future research on the subject. The author seems to have answered the research question he posed in th e beginning of the book. Also this book was the first work on the subject therefore it is considered seminal. Can business afford to ignore Social Responsibilities? Another theory paper by Davis (1960) is considered a seminal work on the subject of corporate social responsibility. The main research question that author has attempted to answer is that why businessmen have a responsibility towards society. The author has answered this question theoretically without relying on any first hand quantitative or qualitative research. The author has used power-responsibility relationship to answer the research question. The author also talks about non economic values and its impact on social responsibility (p. 74). This again is a subjectivist research where

Business introduction of AE.com, its business models and its Essay

Business introduction of AE.com, its business models and its evaluation - Essay Example The organisation aims to follow innovativeness and sheer dedication regarding offering quality services to the customers along with offering highly admired products. The organisation mainly offers branded products to the customers in global markets for younger population as well as for infants. Moreover, the organisation also possesses its online site named AE.com, through which various individuals are capable to purchase products and services on an extensive basis. It is also observed that for the previous few years, the company has also expanded its business activities in the global marketplace. It had launched outlets in Canada during the year 2001 and three franchise stores in Middle East, during the year 2010. The franchise stores in Hong Kong, Russia and China were founded in the year 2011. The company is also planning to expand its business in Israel and Japan in the coming years. It possesses 30,000 associates and around 1000 outlets all over the world (AE Better World, n.d.) . There are a number of competitors in the market for the organisation, among them The Gap Inc., Abercrombie & Fitch Co. and Pacific Sunwear of California Inc. deserve special mention. The company is also committed extensively towards providing affordable services to its customers. Moreover, in order to uphold safety standards, the products that are offered to the customers are tested in the laboratory to maintain hygienic process (AEO Management Co., 2013). The paper intends to discuss E- Business models and revenue generation mechanisms through web portal of AEO as well as the future business opportunities for the organisation in a detailed basis along with providing certain recommendations. Business Models (E-Business Models) E- Business models are vital components for an organisation which aims to conduct business activities through online basis. These models enable a company to direct information flow on the basis of which product as well as service related activities of the co mpany can be maintained within the framework of internet. AEO generally uses e-Commerce business model within the periphery of e-business model. A few of the leading e-Commerce business models include storefront model, dynamic pricing model, portal model and auction model among others. The e-business model used by AEO is storefront model, as it is observed with the assistance of storefront model the customers are able to purchase a variety of products through online sources or sites. The key facets that are involved in the storefront model encompass the features such as security policies, transaction processing, storage of information as well as payment through online mode (Catedra Inginerie Software, 2002). In this similar context, it is also recognised that the organisation provides the facility of transaction processing through its website as customers are facilitated to make payments through online sources and also through mobile phones. The company is also providing auction rat e securities to the organisation and securities to the customers regarding theft of products in the outlets. However, negative conditions and respondents in Auction Rate Security (ARS) market, could provide a drastic impact on the investment process of the organization for a

Critical Review of Contemporary NPD Issues Essay

Critical Review of Contemporary NPD Issues - Essay Example Both the research findings acknowledge that the scale of a company’s operations is irrelevant to the chances of favorable outcomes related to the application of innovation, as Laforet (2011) suggests that the innovative capabilities of small and medium enterprises are comparable to that of large organizations. Another finding asserts that ideation has paradoxical managerial impacts by presenting both negative and positive consequences of the said process in organizations. The scale of the company however, does impact the choices it makes related to innovation, for example, why would a business wish to expand its ideation and innovation capabilities in the first place? Certainly as represented by the findings of the articles which are assessed, it can be noted that large organizations in comparison with small and medium enterprises realize the need to create a strategic fit between their resource capacities and assets as a comprehension of their ideation capabilities is directl y related to the distribution of resources which ultimately allows the formulation of an idea into an innovation. On the other hand, the objectives of a small or medium sized business in engaging in new product development maybe entirely associated with its objective of seeking success or to achieve short-term gain. Hence, the purpose of this paper is to critically analyze the competing ideologies of how New Product Development and Innovation should take place and how it actually takes place, which is either by entirely basing the framework of innovation at an organization upon the components of the ideation process or by engaging in an innovative practice by implementing system wide innovation procedures. Furthermore, the paper will also discuss the managerial implications of the articles’ findings by determining the variables and factors that are dependent upon the success of measures such as NPD, process improvement and ideation potential. Factors affecting innovation: Acc ording to Bjork et al. (2010) the foundation of innovation is idea generation or ideation which is dependent upon the level of creativity and inventiveness of the employees and groups within an organization. Once this principle is recognized by the management, it should try to develop channels through which employees can successfully voice their ideas, such channels can range from technology centered pathways or the utilization of teams that should range across functional departments of an organization. Cooper (2008) favors computer-based ideation techniques such as webpages which can allow external parties to supply ideas related to new products, such facilities are readily used by organizations such as Procter and Gamble which are at the forefront of an ideation revolution. Procter and Gamble’s Connect and Develop ideation model is an example of an open system that invites and welcomes idea stimulation from a range of contributors. Laforet (2011) presents a more traditional and conventional view of the factors that may influence innovation, this

Broadcasting Culture in the U.K Dissertation Example | Topics and Well Written Essays - 10000 words

Broadcasting Culture in the U.K - Dissertation Example (2) suggest, closely related to wider controversies revolving around race, class and sexuality. The methodology of this study will be that of a careful examination of what the movie audience actually sees and further, how these images/sounds influence their changing interpretation of gender roles within the film. Thus an analysis somewhat similar to the close-analysis of literary theory will occur in which what Bert States calls "the thing itself" (the film) will be considered together with its catalyzing effect upon the thoughts of the audience (States, 1). Due to the fact that this close analysis will involve a fairly detailed examination of the movies, two representative movies will be chosen for each of the decades concerned: Tarantula and Psycho from the 1950's and Fight Club and Thelma and Louise from the 1990's. While other movies will be mentioned, a discussion of just four examples in detail might seem a decidedly flimsy framework on which to hang an analysis of gender roles in film, but the depth of analysis possible by choosing just a few examples enables a firm foundation for the ideas to be laid. If an analysis descends too much into generalities it is liable to become just that, generic; films are best examined as the viscerally simple and yet overwhelmingly complex "things" that they are. A skimming over multiple films does not enable this. CHAPTER 1 1. High Heels in the Lab: A Close Look at the Portrait of Femininity in the 1950's Classic Tarantula It is possible to watch the apparently generic 1950's "monster movie" Tarantula without discerning the message that is almost subliminally contained with it that a woman can pursue a career... This dissertation reveals that different constructions of the â€Å"masculine† and the â€Å"feminine† have occurred since the beginning of Western dramatic literature in Ancient Greece, and have been continued within that most modern of art forms: film. The camera is traditionally seen as â€Å"male†, and it has a â€Å"gaze† that supposedly dwells upon the outer features of the female body while ignoring the complex human being beneath. The opposite is meant to be true of the man, who enjoys the position of having his intellect admired and his body ignored. When the camera looks at this body and the actions of the human beings within them in a problematic and more ambiguous manner, as has been shown in the four films discussed here, a more complex interpretation of human gender roles is possible. Thus Steve in Tarantula is a sexy, voluptuous woman and also a potentially brilliant scientist. The heroine of Psycho is equally feminine but takes on the â€Å"masculine†, active role of the thief trying to abscond with the money. Norman Bates controls his own world, and in fact literally â€Å"gazes† at his future victim through a peep-hole, but reveals surprisingly feminine features and neuroses. Indeed, the role of â€Å"Mother† that he takes on to murder people might be seen as the spectacularly unsuccessful attempt to subsume this feminine side. These two films, the representative of the 1950’s, were written at a time when gender roles were fairly rigidly enforced, although the stirrings of the massive changes that would occur during the 1960’s were starting to occur.

Ethics of public health policies Essay Example | Topics and Well Written Essays - 750 words

Ethics of public health policies - Essay Example whether the government can supplant an individual decisions and choices on his health care and to what extent this intrusion is warranted or allowed. Quoting the Supreme Court’s Jacobson v Massachusetts ruling in 1905 that restraints on an individual’s liberty are necessary for the public common good, Buchanan (2008) asserts that paternalism is relied upon by public health professionals to justify policy and administration of programmes that usurp individual choice. Dworkin’s definition of paternalism as intervention in an individual decision making liberty for welfare purposes is in line with Blacksher’s (2014) finding that healthcare programmes can be enforced by reward or coercion and is intended solely for the persons good or welfare. This usurpation of decision or choice making is based on the presumptions that; the public healthcare policy is right, for instance, that vaccines will solve the problem such as the eradication of polio or diseases that individuals are compelled to be vaccinated against, and that nonintervention would harm the public. A diluted version of paternalism has been applied to causative behavior such as smoking and other lifestyle changes. According to al Amin et al (n.d.), vaccination of preteens with the Human Papilloma Virus vaccine to guard against reinfections that later cause cervical cancer was enabled by a law enabling the minors to give consent to vaccination in California. Closely related to paternalism, the utilitarian theory provides that any public health action resulting in the greatest good for the greatest number is the most reasonable cause of action (Buchanan, 2008). The utilitarian approach is commonly criticized as use of any means to achieve the public health goals. Example of this approach has been media campaigns such as drug advertisements communicating no meaningful information, but intended to shock the targeted populations towards certain directions. This theory emphasizes the needed result more

Final Project Plan for IBM Company Research Paper

Final Project Plan for IBM Company - Research Paper Example In November 2014 they announced a global partnership with Twitter. These organizations had different but functional information systems that must be integrated into the IBM system. An effective integration of the information systems at the company must be done based on an implementation plan that will ensure support for an enterprise wide business process integration and standardization. ERP systems can be complex and difficult to implement, but a structured and disciplined approach can greatly facilitate the implementation. The IBM Company is a huge company that has several branches all over the world, communication and maintenance of autonomy is one of the major factors that must be considered in implementing the integration of information systems. Additionally, IBM is one of the largest suppliers of technology hence there must be accuracy in the inventory and all transaction activities in all the branches and affiliates of the company. Finally, the company always ships all the purchases to different destinations in the worl hence the need for accuracy and follow up in shipping of all products from the company. Tis report is an implementation plan for the integration of the new information systems at IBM. The works include the overview of existing system and subsequent identification of the applications and resources needed for implementation of the integration plan. It also includes the identification of the tasks, responsibilities and the time frame for completion of the tasks. The project involves an assessment of the current enterprise integration in the company. The identified integration plan is laid out and the steps are clearly elaborated. The different responsibilities are assigned and the resources and time schedules are allocated to the different tasks and activities. Upon completion of the project the results expected include the improvement of service provision at all IBM branches,

The Bribery Scandal At Siemens AG Essay Example for Free

The Bribery Scandal At Siemens AG Essay Siemens, originated by Werner von Siemens and Johann Georg Halske in 1847, now is one of the top companies which major business area is electrical engineering, and has millions of employees and operations in around 190 countries in the whole world. However, in 2007, two former managers of Siemens AG were proved to be guilty by a German court. The court accused them for giving money from company to employees of Enel Spa and asking for contracts in return. Besides that, earlier in 2006, Siemens was convicted for bribing AUB which is a small union in order to receive the support from its policies. Numbers of the bribery scandals appeared in such a short pried of time, which led to a huge damage to the reputation of Siemens. Till December of 2008, Siemens AG has already agreed to pay more than â‚ ¬1 billion fine. Despite the fact that bribery is illegal in all countries, bribery starts to become a universal and morally acceptable phenomenon in recent years, and sometimes it is regarded as the only way to solving some problems. For example, companies in Mexico have to pay the postman monthly to prevent their mail missing. Besides that, in some developed countries, bribery cannot be avoided as well. For instance, several officials of the international Olympic Committee were fired because of accepting bribery for helping Salt Lake City to host the Winter Olympics in 2002. In this report, bribery and the case which is about the bribery scandal at Siemens AG will be discussed. It is certain that bribery is prohibited in law all over the world, whereas whether it is ethical or not depends on individuals. Although numbers of companies believed that bribery is only part of cost of doing business and it enables businessmen to get their contracts easier, bribery is illegal, unethical and cannot be considered as a cost of doing business. As author mentioned in our book, bribery fails three questions of ethical corporate actions. Firstly, bribery is an illegal act in all countries. Except for those local laws countries have, international codes of conduct for MNEs require multi-national enterprises that they should never pay bribes to any public authorities. For instance, Siemens in a company in German, so according to the local law of Germany, bribing is illegal. As a result, Siemens has to be punished. Secondly, bribery benefits the company  in a long term. Take the scandals of Siemens happened in 2007 as an example, two managers who used to work in Siemens admitted that they had paid â‚ ¬6 million to Enel which is an energy company in Italy , and they can get a gas turbine contrast valued at â‚ ¬450 million in return. In addition to the direct profit, Kley points out that the contrast also helps Siemens enter the Italian market during the court proceedings. Thirdly, any act of bribery cannot be told to the public. According to what Noonan said,† in no country do bribe takers speak publicly of their bribes, nor do bribe givers announce the bribes they pay as bribery is shameful.† To conclude, for these three reasons, bribery cannot be regarded as a cost of doing business, and it is illegal and unethical. Companies can win business contrasts without bribing which is conflict with the law by making their products better and providing more benefits to the host countries. To begin with, companies may invest that money which was used to bribe into investment and research in order to let their own products become more competitive. If a product has a competitive advantage, it is more likely to be chosen over other competitors. Then, contributing to the development of the economy of the host countries also helps multi-national enterprises get their contracts easier. Contributions include assistance in the development of a country in terms of employment, investment and import earnings without bringing negative effects on local companies, such as, making employees who work in local companies unemployed. With the bribery scandals came out, von Pierer who is the former supervisory board and Kleinfeld who was the CEO of Siemens had to quit their jobs. Critics felt that Kleinfeld should not be fired since he had carried two successful reforms which help turning Siemens into profitable. In spite of the fact that Kleinfeld did a good job during his two year tenure, he still has to be replaced in my opinion. First of all, Kleinfeld was widely accused and had a bad reputation. For one aspect, due to Kleinfeld’s failure of tracing the huge amounts of company asset and payment, the public start to complain and criticize Kleinfeld instead of showing their trust they used to have. For another aspect, a two-tier system of management is applied in every company in Germany. In this system, the relationship between labor representatives and management is also taken into consideration to evaluate the performance of a manager. However, what Kleinfeld had done during his venture was not acceptable by those  conservative and old employees. For example, as Jack Ewing shows in â€Å"Siemens’ Culture Clash†, Kleinfeld sold mobile phone production which is unprofitable to BenQ and he invested $8.6 billion to growing areas such as nuclear power and medical diagnostics in 2006. Although these actions help the stock price of Siemens increase by 26% during the time he was the CEO, Kleinfeld’s radical decisions result in his not being supported. To concluded, a good CEO should not only help a company benefited but also maintain a good relationship with the staff. In addition, Siemens needs a completely new beginning. According to the chairman said,† the leadership change had been made to give the company a clean break from the past.† Besides that, Loescher who is newly appointed has global background, well-known international reputation and upright characteristic. Apparently, the public are more likely to believe that Loescher can get through recent tough difficulties and take Siemens into a better future. In conclusion, Kleinfeld should be replaced by Loescher as Loescher has a better reputation, while the departure may also bring several negative impacts. Loescher needs to let himself be accepted by everyone in Siemens and adapt himself to the current situation of Siemens as soon as possible (Morgan Stanley analyst Ben Uglow). In fact, other German companies, included Volkswagen AG, Deutsche Telekom AG, were also reported to have unethical practice. However, it is obvious that Siemens is not just unfortunate to get caught. Bribe is not only Siemens’ fault but also because of the corrupt practices the Co-determination law or Mitbestimmung in German have. The Co-determination law is easily to cause argument between management and the labor representatives, and it also causes suspicion and exclusion between them. Just as the German government reported, laws should be modified to forbid regarding bribery charges as a cost of doing business. Besides that, Siemens which has numbers of offices all around the world can have a huge impact on local economies. In other words, large companies like Siemens have to take a moral stand since their acts are more likely to be viewed by the public. Instead of accepting bribery, Siemens should refuse to go along with bribery and other unethical acts. In order to prevent enterprises as Siemens bribing in the future, numbers of plans have to been carried out. Firstly, companies ought to have their own division whose function is to supervise all the staffs in the companies. If any bribery is found,  companies need to have their own regulation to solve these problems. Secondly, local laws in Germany seem to be out of date. The government needs to lay more emphasis on revising the local laws. Thirdly, countries should corporate with each other. Globalization start to be a new trend in this century and countries need to have a same standard to stop companies bribing. To sum up, this essay analyzes the case which is about the bribery scandal at Siemens AG. From this case, it is shown that bribery is not only illegal but also unethical. International codes of conduct for Multi-national enterprises have clearly ruled that bribery is a kind of illegal acts. Even if many countries ban briberies, there are still many companies regard the money which is used to bribe as a cost of doing business. Bribery may destroy the reputation of a company, and it may also cause distrust and unfairness among the staff in a company. In order to have a better future, the former CEO of Siemens Kleinfeld has to be replaced since the new CEO Loescher has a better background and reputation. How to maintain a good relationship with staffs, help Siemens become profitable and be more accepted by the public are the major difficulties Loescher has. Even though bribery exists in many companies, especially in multi-national enterprises, and the attitude companies shown on bribery start to change. Increasing numbers of companies start to notice that bribery cannot be accepted, and it must be thoroughly forbidden in the future.

Development for an Reliable Internet Service Application

Development for an Reliable Internet Service Application Reliable internet service Abstract The ultimate aim of our project is to provide the design and development for an reliable internet service application which workable on the WAP enabled wireless handheld devices like mobile phone, PDA(personal digital assistant) but mobile phone will focused mainly on this. To design a WAP application that will be usable by stock market user to receive and check related information like up-to-date stock value, stock quotes, as well as price detailed, trading status in the service directly from their mobile devices. This project concern the developing, testing of a WAP based system for wireless handhelds devices like mobile phone to help the stock market user while on the move for instance the user can access to internet even when they travelling from geographical location to another . the idea of this application is to consider one that in principle not only delivering that data which involves in stock market updates and reliable and securely but one will be rapidly aware the user about the market changes in real time without even in the whilst in office or home, whilst we travelling, to the demand form of communication specially whilst o the move The Stock Market system will be based on WAP architecture for mobile devices. This project will demonstrate how practical and possible will it be to use a mobile internet on the mobile phone to check the stock market value for a particular company whilst on the move. The user can have access to know the current price of the stock and it latest information At click of the button without physically present in front of the stock market office or by watching Television at the someplace. The whole project framework is aim on to Create a WAP application which based on a server side application which could be the company to join a venture with the users to input the data to form a given result. And it important to aware of the modern days application is adapted by the user to improve their capabilities. According to the research board of project believe that the user application projects are lead to failure if it not fully obtains the user demands and requirement for particular needs. The possibly good market for such system will be investigated into further develops to refine a set of clients requirement. there will be a good response for such an application in the market which intended on user who has invested a solid amount in bonds , shares and gilts , and these are all designed to make life easier in such a way it enable the use to make decision at particular time to sell and buy stock such time . Introduction Brief Stocks are considered riskier investments ,the value of a stock could at peak and drop down on the rate of the share by every time ,it completely depends on the situation of economy .for instance I am a stockholder having 500 share on a private company. Currently the value of my share is at good rate, and if I want to know what is market value of share with other company .Likewise most of the stock market holder are keen to know the latest information in real time .However it is only possible when the share holder are have a chance to watching news or log on a computer that they would be aware of the situation. Nowadays, most people on the move have at least one mobile device, a mobile phone or a PDA .so why not provides the stock market information as soon as possible directly on these mobile phones? It can be either on a push basis or pull basis .push basis a like a push message it automatically send the latest information to the user whoever subscribe to the push service , in othe r hand pull message where the user have to send a request first to get the required response. Most of the people nowadays are having mobile phone along them which would the user also can access to the internet and other communication uses. Currently the mobile phones are very cheaper and popular in the market when we comparing with other kinds of electronic device However the mobile based stock market tracking system will allow the user to check the latest information of the stock value in the market. There is good market scope for mobile communication due the feasibility and support of the communication at time. And other important of mobile internet is that a user can to be in up-to-date information on necessary thinks needed like weather, flash NEWS, email etc. This would be a viable alternative from traditional fixed internet for PCs and implementation of the mobile internet which is very convenience for us. Like Benjamin Franklin so rightly said, Forewarned is forearmed. So, on consumers point of view, yes, there is a potential need for this application. Moreover, most mobile phone network providers nowadays offer certain amount of free internet browsing on their mobile handsets each month. Users would prefer to use their free offer to check for stock information rather than dialling or texting a phone number, which are usually charged at premium rate, to get that same information. In terms of benefits for the stock exchange company, this will be an improvement of their customer service and keeping up-to-date with new technology. Staffs involved with providing information over the phone for those travellers who still feel at ease with that means, will be able to provide a better quality of service as he or she would not be under so much pressure of dealing with all the calls waiting in the queue. Moreover, staffs at the will fewer enquiries to deal with as commuters will be informed wel l in advance. As author Ben Salter and Alex Michael mentioned.Thirteen per cent of mobile subscribes reported accessing news and information via a mobile browser in June 2004. [REF1] The both author believe that current number of user accessing the mobile internet to browser will increases in feature Relevance to course Modules The product based project are really challengeable to undertake but these are possible and manageable from the modules taught over the degree few of them are very help in understanding the critical part of the project. Some of the important module are helpful to this project are discussed below. CCM2418 (Digital and Mobile Systems) and CCM2420 Data Communications These both modules are very useful and module which let me know about fundamental communication knowledge .we started with the simple data how it goes through different stage of process and to final point of the information at that level were we want know about web connection level what involves in modulation , demodulation , multiplexing and error checking CCM3415 (Advanced Network Design and Security) and CCM2412 (Network Routing and Protocols) In these both modules were important and necessary because most of the topics we learned were associated to computer networks, and it is contributed a very important role in this project, the areas have taught in these modules includes the fundamental of the network which OSI layer model. And another important area which is protocol on the network that is the set of rule governs the network. This was the whole set of the internet, which is the keen important to largest network CCM3413 (Mobile Internet Applications and Services) This was the module inspired and gave the knowledge to choose this project ,actually i learned the fundamental of the two-tier architecture , WAP technology , PHP , these topics are playing a main role in this project , module given a full scope of the internet and their uses in different device but we mainly focus on the Mobile Internet which inducted me to undertake this Project CCM2426 (Professional Project Development) In this module we learn how to work in group and make it as a team. We all worked together and put all our work in to one piece of report. And we learned business ethics and how to implement them in the real life and we have discussed about computer science ethics which some very important issues in the modern day computer field which includes legal issues, copyrights and piracy theses information areas will be more helpful when we starting the marketing and involved in the business related application then there we have to implement this strategies. In past few years piracy issues are increasing in a very dramatic way due the high speed internet available and this reflected on the computer business and they seeking for legal expect to avoid this kind of problem in future. CCM3422 (Computer Communications Project) This module has take place a major role of this project, according to the principle of Computer Communication Project, it involves in to scheduling and estimating technology Literature Review My project is consisting of many different numbers of components which performs in different step in its construction and completion. To get this project as one working model or product, it has to process through many tasks and topics. And each and every topic in this project are constantly analysis and studied so that all every aspect are fit and work as one whole product . This project are covered from different topics and areas that were research is been taken from many source which includes text books, online materials journals and past projects. Some important resource are used for the research are mentioned below with reviews and definitions. D.Houghand K. Zafar according to their point of view .there is millions of user subscribes to mobile network .these are include everyone from computer executive director to unskilled ordinary labour (Bale Bulb rook). With the benefits of the WAP enable mobile device such as mobile phones, Personal Digital Assistant (PDA ) and pager are developed to access the internet right on the mobile device able to access the phone banking , price checking , product purchase or sale , any sport result and much more According to authors E.Evan ,P.Ashworth .the wireless device are increase in dramatic way and number of user to communicate , interact on the move, there is a survey showing that right now there is least One billion wireless are subscribes and soon will be increase to twice the amount now (P.Ashworth and E.Evans ,) There are so many user are subscribe and using the WAP. With help of WAP people are getting the same usual format option as exactly From A personal Computer but these are depends on our convenience and so this will lead to big revolution of the internet in the mobile device and change the traditional way of accessing the internet .Eventually public will notice the real impact of WAP devices how it will change the way of accessing internet and they would know the benefits of using this technology , more user will subscribes to network and it will start to grow on numerous way on a new form of communication because it will start using the new will get start using the new technology and they will reply on the advantage ( Frerrel, ZOO ) In Karli Watsons book (beginning WAP) . When we considering development of the todays communication world some factors are comes first but wireless communication having big impact and revolution over the public and number of users are incredibly increasing at a dramatic amount of subscribing are using and amount of data interchanging in speed at which we access the business and another uses . In less than ten year time it will have a tremendous amount of development from initial level of the internet user from the traditional network But there was a doubt on the factor of reliability and usability of the WAP access, On 2000 Ramsay and Neilson have noted in their book that the WAP is not really functional and popular now but it will be score a good reputation and developed system after 2001.Due to scale of operation grows it will led more difficulties observation. To learning Unified model language (UML) introduce will helps and leads as work along with language focused in this book, the author help to keep the clear view on the UML language and help to protect in the cobwets of methodology . Fred R.Mcfadden and Jeffery A.Hoffer, , are interest on information resource management (IRM) are here to consider as normal way we do with everyday methods ,equipment . in other word the matter of information is a superior component and business resource and must has to treat as other asset such as student , things and etc. Mcload and Brittain , are suggesting the basic ideas of IRM from their point of view According Ian Summervilles book is focused at student who undertaking the project in under graduation and graduate at software engineering. They have least know and done some fundamental engineering course such as programming languages. This book is full of general and basic idea of new update on some important topics such as , dependable system , requirement engineering, and architecture design. Analysis from Literature Review This application is to design to track the Stock Market status report through WAP enable device. The idea of this application is to provide a service for the user to check their desirable company stock rate on the particular date and a response will send back to user using programmed database and techniques. The main purpose for this application was to reducing time, developing the reliability and efficiency of use when comparing with current application or system . According to the Ramsay and Neilson personal view of WAP and they believed that WAP had a very big impact on the todays technology that we been using ever since it introduces of the this system in the market .it had a breakthrough with other opponent technology but it still had better critics along with other technology P.Ashworth, E.Evans were best authors where keen to know about the feature of mobile communication , actually both were intended to show in their book , to tell what is the feature of M-commerce as of from this decades to next decades development opportunities. M-commerce is the combination of the traditional web system and the wireless connection, Farrell were interested in studying the future of WAP technology to access the internet on mobile service and tried to explain the benefits of this system over people to use their mobile device to access the web browser or internet , even as our todays live is becoming more and more difficult by day after day so technology might have to help the problem with changing it same system or service for instance ,internet is access from system which through traditional network but would change it technology and developed into wireless internet that is possible by the WAP technology . But according to Ian Somerville in their book Software Engineering ,they had a new form of ideas to develop and view a project by eight different parts which include an brief intro to software engineering , application designing , coding , validation and verifications , critical systems ,managements and software evaluation .this book also covers the system distribution architecture , and software development .the critical software system in consisted and integrated with the reliability , accessibly , security and availability so these are mentioned as a different topics. Jeffery A. Hoofer and Fred R. McFadden in their book Modern Database Management they were talked about the database in a larger sector how the larger context of information resource are stored and manage in a dedicated database . In other hand Craig mentioning about the life cycle of the software and he says that UML depends on the different life cycle development model i.e. Spiral Model , Incremental Model and finally Waterfall Models , UML is depends upon the object oriented programming paradigm . so I am using one of the best model software life cycle model which Waterfall models. Aims The ultimate aim of this project to create and build a stock market quote that allows the user to quote the stock company and accessing these are all done by selecting appropriate option on the device to have a customer needs. And there will a database is designed for the data to processed from the user and they able to pass their won information. Objectives The objectives in project will be divided into two different informant categories, in each category will further divided into subsection so that each and every phase will be individually discussed and this will lead to achieve a best possible end result of the Final product. Design based objective: Design based objective actually it involved in idea for framework the specified requirement for the user needs. It will really help the consumer and design from business prospect to achieve the best possible result. To build a system following key point must accomplished Modelling the system from requirement specification Implementing the requirement specification of the system using appropriate development tool Of course, testing, evaluation and debugging the protocol against the system requirement. A created database will be use as a model for this project instead using the stock market databases Research based objectives: In order to give up- to- date software or system. We must have to be focus and to certain to changes will happen on the current system in terms in future development and challenges and often happened in the software industry. There are some of important ways for getting the software awareness by following few steps By examining people who using the daily basis and observe main fact toward the stock market assessment involves by taking surveys and feedback on the web pages usability Offering alternative or current option available to stock exchange quote and their mentioning their advantage and drawback. Software Life Cycle and Methodology for the Project Software life cycle which related to our daily life process and it filters all process Over each and every stage in our life. It is pretty commonly known fact that relation pound exits between the product class and process quality is directly equal to the result of the Product is created. The software development is neither inevitable nor efficient to produce good piece of product, but it is also very ease to keep your product as it is. A software life cycle for the project is model used to describe the phase or stage which a software development goes through. there is other way we can also describes a software life cycle models as A software life cycle is vision of the perspective active that happens during software development [REF 5] . These factors were helping us to understand and improve the basic characteristics and activities of the software life cycle The software life cycle is best way to describe overall process involved in the project. Some important processes are described below. Help the project manager to keep the project on the track Describes the basic function that are excepted through the Project to per perform in period of software development Describes the major stage or phase of the software development Provides a general outlook of details tasks so that the we will know the every process involves in software development This Project is development by the waterfall model. Waterfall model is method used for software development process, it goes through serious of precious step by step method and process is looks as like as waterfall .The advantage of using the waterfall modal is we can organized, chronological approach to software develop of our projects than beginning at system level and download to next steps .forward through software development in analysis, testing, coding and management. If the software is developed for large scale system so the effects need established for all system fundamental level and assign some division of particular tasks requirement through of software.. Waterfall Model: Waterfall is commonly used and adopted in software development field. From the Waterfall Model the software development is very simple and straight forward. The software development wills simple as it illustrated diagram and it says that will easier as ever before from any model. actually Waterfall model is designed to develop the software as simple method of order of segments as figure illustrated below, every segments and stage or phase are put into a distinct goals so that the any segments contributed to a software development are achieved successfully. Software Requirement In software development it is vital to gathering requirement of the software and analysis process is very important for a Software based project to build up and focus of the software .In order to know the nature of the program itself to built, one should understand and analysis the requirement of the software and domain need. To gather the requirement we have form and fellow a simple method with some of topic needed to clarify in order to get started this Project. Design software Software designing naturally is a major and complex step process. To achieve a design process successful we have to interpret requirement into representation of the software. There so many reason and factor get the error on the software design. Coding/ Programming The designing software which involves in varies of area to accomplish to form in machine-readable. So code generation is takes place in this step. In this step we actually test the code of our project. System evaluation/Testing Once the coding has done, the testing process begins. In this step it will point out anything on the consist and logical parts of software to make sure which the Given statements are correct and it have been tested. And another important part of test is function external testing and it is carried out to make sure that defined input statement will pass and produces actual result Maintenance Any changes or an error could happen. Once Product has reached the end user that is consumer. so it is important for a software to adopt into the real world use .the conditions of changes might happen on both side of the parties for instance If the consumer would like to change the option available on the current system by any chance. So it is vital for software development to maintain all the option and feature are must to be up-to-date Project Management Project management activities which involves in schedules ,planner, organization and creating tasks and document like Risk plan, SRS, configuration management and software development plan were produced .so for my Project i decides to use Work Breakdown System as project management Work Breakdown System (WBS) WBS is a break down system which is commonly used method in all computer projects to achieve all tasks in the project to produce to one workable system. With help of this sort of methodology which help our project to on the right track. In our case to produce a WAP based system to stock market on the mobile devices. Problem definitions Someone who is travelling or is away from their workplace, it is often not possible to gain access from a fixed internet enabled device. But in home environment we would able to access to internet via the local network . Mobile devices are playing major in todays communication world and it becoming very usual and common thing just seems for time. This seem like without this one might thing like a breakdown in the milestone of the telecommunication in this time. Good thing is almost all of latest mobile phones and devices are embedded with WAP-enable so this encourage the user to use this kind of services and the connection are made device by connecting to server which is provided by the network service provider, so therefore provide a service which keep market users, , who spend a proportion of their typical day in the process of accessing to the stock market and tracking on market , latest informed of stock variation, stock quotes, as well as price detailed, trading status, current company news profile . The big question is whether, there is a potential large scale need for such type of service by the stock market. Stock market information is not easily available perhaps unless you are make a phone request or log on to the Internet; and while on the move it is often very difficult to get internet access without a WAP enabled mobile phone or PDA. It is quite simple to imagine that technology is backbone of todays modern world, in this technology world the most important rule is played by the Software System. Almost everyone have to come across with the modern technology every day after day. But few technology development have made tremendous implement with presenting a new form of application performance, attached feature and way of interaction between the user and system these systems are really capable of do anything form a low- level basic need like TV remote to highly sophistically and sensitive system like Bank transaction these all designed for one single purpose make life easier. Wired communication systems have as their main disadvantage the lack of mobility; wireless systems have the big advantage of supporting mobility of system use. In this modern world technology are getting even better, not only in technology also in way of communication are now .The development of the mobile internet, mobile devices, applications and the provision of services such as the one proposed here attract considerable attention and effort in these time; there were number of studies and research going to find an efficient mobile internet for mobile phones and other wireless devices One general requirement to ensure that the security of client there are variety of virus and attacker are waiting to corrupt or stole our data from us. So it important to guide the user to access the relevant information easy and rapid. There are two way for safe surf on the mobile internet Allow the user to surf the particular market report on the relevant web site on the micro-browser To allow data streaming to capture the information on the memory User interface is another issue in mobile device, due it small screen it just display very few information in simple manner. Brief product description: It is a client-server based application which will support multi-client. For example: User will input share company the which will be send as a request and the server should respond by sending the real time stock market value of the company share has traded over the previous 40 weeks It should be simple, with a suitable user interface and little user inputs so that the result is obtained the as soon as possible It should also support push services, where certain stockholder will be automatically alerted on their mobile should any changes in the service status occurs. The server should automatically push the information to the specific registered mobile users. Deliverables and Development Requirements To successful completion of the project the following items in list will be given in the final submission A hardcopy of the Project final report A softcopy of the Project final report A Turnitin copy of the document Program code on the CD Software and development requirement used document Development requirement of the system are: MySQL Server Windows Vista Nokia series Application design from user point of view. As stock quote is never easy before computer start to serve the user demand ,as a stock market person has to know the rate of the stock till up to date but these are possible by Internet as simple as single click you would know the value from past record to till now . In the period when the computer are not as personal computer those days the person itself has to find the stock value through Walk-in to the local newsagent to buy NEWS paper or Television or even Radio but this media were not that reliable as todays technology which Internet, computer ,wireless. But technology start to change the way of stock market working from the traditional method. However our aim is to provide a reliable method for a person to access the stock market condition as easy as possible by using it. So we have to design a application which will serve the user need in simple way. to fulfil their need as application designer has to thing generously from user point of view. Some of the questions are strikes Is this application or service are able to served the user needs or it just focus on business prospective. Is the user getting any useful and benefit from the application or web page is been designed. How reliable is this application whether is based on other source or direct information from the stock company User interface is most important part for a application, it must has to be easy to user to use. To design the WAP application we have to gather relevant information or opion from stock holders who really would get benefit from this WAP application as a user. I managed to contact two persons who using the computer to keep to know stock market rate. Their ultimate demand is that interface must has to simple and provide the useful information as simple as possible like simple graph, etc. So the application is designed to help the user so interface has to simple but not to find how to use it, this will leads poor impression on the application. However everyone has different thoughts from thinking of what they want to make them comfortable well i concluded the thoughts of stock market users what do they want the application has to appear and help them to easy way of tracking the current value of the stock market. Ease of use: As a normal user cannot read manual, particularly for some simple service like sending a message, so if they cannot know how to use the application, they get frustrated and tent to leave the application altogether. That means if the application is not fully intuition, then people will get stuck and we might lose them forever. The user will not come to figure out how to get the application to work .Another ease of use factor is the difficulty of getting to a URL. When designing a software for certain purpose where the user could get useful by that. The software itself has to serve the purpose that made up for what .There is major role for design a application how it will become useable by user. However, if the users goal and the applications are not same, there may be a problem. for example user want to know the previous stock market rate and average of the rate by performs of the particular company stock from past fifteen days data report, in order to plan for feature plan and to analysis on the market .And if my application only provide the stock value for the past seven days,in this case the application is not provide the solution to the user demand. To provide the full potential of the application to user by developing or designing the option in the application as simple as possible to obtain the is wanted to use by the user. For instance If user if user is holding stock in five major companies shares ,for him or his Development for an Reliable Internet Service Application Development for an Reliable Internet Service Application Reliable internet service Abstract The ultimate aim of our project is to provide the design and development for an reliable internet service application which workable on the WAP enabled wireless handheld devices like mobile phone, PDA(personal digital assistant) but mobile phone will focused mainly on this. To design a WAP application that will be usable by stock market user to receive and check related information like up-to-date stock value, stock quotes, as well as price detailed, trading status in the service directly from their mobile devices. This project concern the developing, testing of a WAP based system for wireless handhelds devices like mobile phone to help the stock market user while on the move for instance the user can access to internet even when they travelling from geographical location to another . the idea of this application is to consider one that in principle not only delivering that data which involves in stock market updates and reliable and securely but one will be rapidly aware the user about the market changes in real time without even in the whilst in office or home, whilst we travelling, to the demand form of communication specially whilst o the move The Stock Market system will be based on WAP architecture for mobile devices. This project will demonstrate how practical and possible will it be to use a mobile internet on the mobile phone to check the stock market value for a particular company whilst on the move. The user can have access to know the current price of the stock and it latest information At click of the button without physically present in front of the stock market office or by watching Television at the someplace. The whole project framework is aim on to Create a WAP application which based on a server side application which could be the company to join a venture with the users to input the data to form a given result. And it important to aware of the modern days application is adapted by the user to improve their capabilities. According to the research board of project believe that the user application projects are lead to failure if it not fully obtains the user demands and requirement for particular needs. The possibly good market for such system will be investigated into further develops to refine a set of clients requirement. there will be a good response for such an application in the market which intended on user who has invested a solid amount in bonds , shares and gilts , and these are all designed to make life easier in such a way it enable the use to make decision at particular time to sell and buy stock such time . Introduction Brief Stocks are considered riskier investments ,the value of a stock could at peak and drop down on the rate of the share by every time ,it completely depends on the situation of economy .for instance I am a stockholder having 500 share on a private company. Currently the value of my share is at good rate, and if I want to know what is market value of share with other company .Likewise most of the stock market holder are keen to know the latest information in real time .However it is only possible when the share holder are have a chance to watching news or log on a computer that they would be aware of the situation. Nowadays, most people on the move have at least one mobile device, a mobile phone or a PDA .so why not provides the stock market information as soon as possible directly on these mobile phones? It can be either on a push basis or pull basis .push basis a like a push message it automatically send the latest information to the user whoever subscribe to the push service , in othe r hand pull message where the user have to send a request first to get the required response. Most of the people nowadays are having mobile phone along them which would the user also can access to the internet and other communication uses. Currently the mobile phones are very cheaper and popular in the market when we comparing with other kinds of electronic device However the mobile based stock market tracking system will allow the user to check the latest information of the stock value in the market. There is good market scope for mobile communication due the feasibility and support of the communication at time. And other important of mobile internet is that a user can to be in up-to-date information on necessary thinks needed like weather, flash NEWS, email etc. This would be a viable alternative from traditional fixed internet for PCs and implementation of the mobile internet which is very convenience for us. Like Benjamin Franklin so rightly said, Forewarned is forearmed. So, on consumers point of view, yes, there is a potential need for this application. Moreover, most mobile phone network providers nowadays offer certain amount of free internet browsing on their mobile handsets each month. Users would prefer to use their free offer to check for stock information rather than dialling or texting a phone number, which are usually charged at premium rate, to get that same information. In terms of benefits for the stock exchange company, this will be an improvement of their customer service and keeping up-to-date with new technology. Staffs involved with providing information over the phone for those travellers who still feel at ease with that means, will be able to provide a better quality of service as he or she would not be under so much pressure of dealing with all the calls waiting in the queue. Moreover, staffs at the will fewer enquiries to deal with as commuters will be informed wel l in advance. As author Ben Salter and Alex Michael mentioned.Thirteen per cent of mobile subscribes reported accessing news and information via a mobile browser in June 2004. [REF1] The both author believe that current number of user accessing the mobile internet to browser will increases in feature Relevance to course Modules The product based project are really challengeable to undertake but these are possible and manageable from the modules taught over the degree few of them are very help in understanding the critical part of the project. Some of the important module are helpful to this project are discussed below. CCM2418 (Digital and Mobile Systems) and CCM2420 Data Communications These both modules are very useful and module which let me know about fundamental communication knowledge .we started with the simple data how it goes through different stage of process and to final point of the information at that level were we want know about web connection level what involves in modulation , demodulation , multiplexing and error checking CCM3415 (Advanced Network Design and Security) and CCM2412 (Network Routing and Protocols) In these both modules were important and necessary because most of the topics we learned were associated to computer networks, and it is contributed a very important role in this project, the areas have taught in these modules includes the fundamental of the network which OSI layer model. And another important area which is protocol on the network that is the set of rule governs the network. This was the whole set of the internet, which is the keen important to largest network CCM3413 (Mobile Internet Applications and Services) This was the module inspired and gave the knowledge to choose this project ,actually i learned the fundamental of the two-tier architecture , WAP technology , PHP , these topics are playing a main role in this project , module given a full scope of the internet and their uses in different device but we mainly focus on the Mobile Internet which inducted me to undertake this Project CCM2426 (Professional Project Development) In this module we learn how to work in group and make it as a team. We all worked together and put all our work in to one piece of report. And we learned business ethics and how to implement them in the real life and we have discussed about computer science ethics which some very important issues in the modern day computer field which includes legal issues, copyrights and piracy theses information areas will be more helpful when we starting the marketing and involved in the business related application then there we have to implement this strategies. In past few years piracy issues are increasing in a very dramatic way due the high speed internet available and this reflected on the computer business and they seeking for legal expect to avoid this kind of problem in future. CCM3422 (Computer Communications Project) This module has take place a major role of this project, according to the principle of Computer Communication Project, it involves in to scheduling and estimating technology Literature Review My project is consisting of many different numbers of components which performs in different step in its construction and completion. To get this project as one working model or product, it has to process through many tasks and topics. And each and every topic in this project are constantly analysis and studied so that all every aspect are fit and work as one whole product . This project are covered from different topics and areas that were research is been taken from many source which includes text books, online materials journals and past projects. Some important resource are used for the research are mentioned below with reviews and definitions. D.Houghand K. Zafar according to their point of view .there is millions of user subscribes to mobile network .these are include everyone from computer executive director to unskilled ordinary labour (Bale Bulb rook). With the benefits of the WAP enable mobile device such as mobile phones, Personal Digital Assistant (PDA ) and pager are developed to access the internet right on the mobile device able to access the phone banking , price checking , product purchase or sale , any sport result and much more According to authors E.Evan ,P.Ashworth .the wireless device are increase in dramatic way and number of user to communicate , interact on the move, there is a survey showing that right now there is least One billion wireless are subscribes and soon will be increase to twice the amount now (P.Ashworth and E.Evans ,) There are so many user are subscribe and using the WAP. With help of WAP people are getting the same usual format option as exactly From A personal Computer but these are depends on our convenience and so this will lead to big revolution of the internet in the mobile device and change the traditional way of accessing the internet .Eventually public will notice the real impact of WAP devices how it will change the way of accessing internet and they would know the benefits of using this technology , more user will subscribes to network and it will start to grow on numerous way on a new form of communication because it will start using the new will get start using the new technology and they will reply on the advantage ( Frerrel, ZOO ) In Karli Watsons book (beginning WAP) . When we considering development of the todays communication world some factors are comes first but wireless communication having big impact and revolution over the public and number of users are incredibly increasing at a dramatic amount of subscribing are using and amount of data interchanging in speed at which we access the business and another uses . In less than ten year time it will have a tremendous amount of development from initial level of the internet user from the traditional network But there was a doubt on the factor of reliability and usability of the WAP access, On 2000 Ramsay and Neilson have noted in their book that the WAP is not really functional and popular now but it will be score a good reputation and developed system after 2001.Due to scale of operation grows it will led more difficulties observation. To learning Unified model language (UML) introduce will helps and leads as work along with language focused in this book, the author help to keep the clear view on the UML language and help to protect in the cobwets of methodology . Fred R.Mcfadden and Jeffery A.Hoffer, , are interest on information resource management (IRM) are here to consider as normal way we do with everyday methods ,equipment . in other word the matter of information is a superior component and business resource and must has to treat as other asset such as student , things and etc. Mcload and Brittain , are suggesting the basic ideas of IRM from their point of view According Ian Summervilles book is focused at student who undertaking the project in under graduation and graduate at software engineering. They have least know and done some fundamental engineering course such as programming languages. This book is full of general and basic idea of new update on some important topics such as , dependable system , requirement engineering, and architecture design. Analysis from Literature Review This application is to design to track the Stock Market status report through WAP enable device. The idea of this application is to provide a service for the user to check their desirable company stock rate on the particular date and a response will send back to user using programmed database and techniques. The main purpose for this application was to reducing time, developing the reliability and efficiency of use when comparing with current application or system . According to the Ramsay and Neilson personal view of WAP and they believed that WAP had a very big impact on the todays technology that we been using ever since it introduces of the this system in the market .it had a breakthrough with other opponent technology but it still had better critics along with other technology P.Ashworth, E.Evans were best authors where keen to know about the feature of mobile communication , actually both were intended to show in their book , to tell what is the feature of M-commerce as of from this decades to next decades development opportunities. M-commerce is the combination of the traditional web system and the wireless connection, Farrell were interested in studying the future of WAP technology to access the internet on mobile service and tried to explain the benefits of this system over people to use their mobile device to access the web browser or internet , even as our todays live is becoming more and more difficult by day after day so technology might have to help the problem with changing it same system or service for instance ,internet is access from system which through traditional network but would change it technology and developed into wireless internet that is possible by the WAP technology . But according to Ian Somerville in their book Software Engineering ,they had a new form of ideas to develop and view a project by eight different parts which include an brief intro to software engineering , application designing , coding , validation and verifications , critical systems ,managements and software evaluation .this book also covers the system distribution architecture , and software development .the critical software system in consisted and integrated with the reliability , accessibly , security and availability so these are mentioned as a different topics. Jeffery A. Hoofer and Fred R. McFadden in their book Modern Database Management they were talked about the database in a larger sector how the larger context of information resource are stored and manage in a dedicated database . In other hand Craig mentioning about the life cycle of the software and he says that UML depends on the different life cycle development model i.e. Spiral Model , Incremental Model and finally Waterfall Models , UML is depends upon the object oriented programming paradigm . so I am using one of the best model software life cycle model which Waterfall models. Aims The ultimate aim of this project to create and build a stock market quote that allows the user to quote the stock company and accessing these are all done by selecting appropriate option on the device to have a customer needs. And there will a database is designed for the data to processed from the user and they able to pass their won information. Objectives The objectives in project will be divided into two different informant categories, in each category will further divided into subsection so that each and every phase will be individually discussed and this will lead to achieve a best possible end result of the Final product. Design based objective: Design based objective actually it involved in idea for framework the specified requirement for the user needs. It will really help the consumer and design from business prospect to achieve the best possible result. To build a system following key point must accomplished Modelling the system from requirement specification Implementing the requirement specification of the system using appropriate development tool Of course, testing, evaluation and debugging the protocol against the system requirement. A created database will be use as a model for this project instead using the stock market databases Research based objectives: In order to give up- to- date software or system. We must have to be focus and to certain to changes will happen on the current system in terms in future development and challenges and often happened in the software industry. There are some of important ways for getting the software awareness by following few steps By examining people who using the daily basis and observe main fact toward the stock market assessment involves by taking surveys and feedback on the web pages usability Offering alternative or current option available to stock exchange quote and their mentioning their advantage and drawback. Software Life Cycle and Methodology for the Project Software life cycle which related to our daily life process and it filters all process Over each and every stage in our life. It is pretty commonly known fact that relation pound exits between the product class and process quality is directly equal to the result of the Product is created. The software development is neither inevitable nor efficient to produce good piece of product, but it is also very ease to keep your product as it is. A software life cycle for the project is model used to describe the phase or stage which a software development goes through. there is other way we can also describes a software life cycle models as A software life cycle is vision of the perspective active that happens during software development [REF 5] . These factors were helping us to understand and improve the basic characteristics and activities of the software life cycle The software life cycle is best way to describe overall process involved in the project. Some important processes are described below. Help the project manager to keep the project on the track Describes the basic function that are excepted through the Project to per perform in period of software development Describes the major stage or phase of the software development Provides a general outlook of details tasks so that the we will know the every process involves in software development This Project is development by the waterfall model. Waterfall model is method used for software development process, it goes through serious of precious step by step method and process is looks as like as waterfall .The advantage of using the waterfall modal is we can organized, chronological approach to software develop of our projects than beginning at system level and download to next steps .forward through software development in analysis, testing, coding and management. If the software is developed for large scale system so the effects need established for all system fundamental level and assign some division of particular tasks requirement through of software.. Waterfall Model: Waterfall is commonly used and adopted in software development field. From the Waterfall Model the software development is very simple and straight forward. The software development wills simple as it illustrated diagram and it says that will easier as ever before from any model. actually Waterfall model is designed to develop the software as simple method of order of segments as figure illustrated below, every segments and stage or phase are put into a distinct goals so that the any segments contributed to a software development are achieved successfully. Software Requirement In software development it is vital to gathering requirement of the software and analysis process is very important for a Software based project to build up and focus of the software .In order to know the nature of the program itself to built, one should understand and analysis the requirement of the software and domain need. To gather the requirement we have form and fellow a simple method with some of topic needed to clarify in order to get started this Project. Design software Software designing naturally is a major and complex step process. To achieve a design process successful we have to interpret requirement into representation of the software. There so many reason and factor get the error on the software design. Coding/ Programming The designing software which involves in varies of area to accomplish to form in machine-readable. So code generation is takes place in this step. In this step we actually test the code of our project. System evaluation/Testing Once the coding has done, the testing process begins. In this step it will point out anything on the consist and logical parts of software to make sure which the Given statements are correct and it have been tested. And another important part of test is function external testing and it is carried out to make sure that defined input statement will pass and produces actual result Maintenance Any changes or an error could happen. Once Product has reached the end user that is consumer. so it is important for a software to adopt into the real world use .the conditions of changes might happen on both side of the parties for instance If the consumer would like to change the option available on the current system by any chance. So it is vital for software development to maintain all the option and feature are must to be up-to-date Project Management Project management activities which involves in schedules ,planner, organization and creating tasks and document like Risk plan, SRS, configuration management and software development plan were produced .so for my Project i decides to use Work Breakdown System as project management Work Breakdown System (WBS) WBS is a break down system which is commonly used method in all computer projects to achieve all tasks in the project to produce to one workable system. With help of this sort of methodology which help our project to on the right track. In our case to produce a WAP based system to stock market on the mobile devices. Problem definitions Someone who is travelling or is away from their workplace, it is often not possible to gain access from a fixed internet enabled device. But in home environment we would able to access to internet via the local network . Mobile devices are playing major in todays communication world and it becoming very usual and common thing just seems for time. This seem like without this one might thing like a breakdown in the milestone of the telecommunication in this time. Good thing is almost all of latest mobile phones and devices are embedded with WAP-enable so this encourage the user to use this kind of services and the connection are made device by connecting to server which is provided by the network service provider, so therefore provide a service which keep market users, , who spend a proportion of their typical day in the process of accessing to the stock market and tracking on market , latest informed of stock variation, stock quotes, as well as price detailed, trading status, current company news profile . The big question is whether, there is a potential large scale need for such type of service by the stock market. Stock market information is not easily available perhaps unless you are make a phone request or log on to the Internet; and while on the move it is often very difficult to get internet access without a WAP enabled mobile phone or PDA. It is quite simple to imagine that technology is backbone of todays modern world, in this technology world the most important rule is played by the Software System. Almost everyone have to come across with the modern technology every day after day. But few technology development have made tremendous implement with presenting a new form of application performance, attached feature and way of interaction between the user and system these systems are really capable of do anything form a low- level basic need like TV remote to highly sophistically and sensitive system like Bank transaction these all designed for one single purpose make life easier. Wired communication systems have as their main disadvantage the lack of mobility; wireless systems have the big advantage of supporting mobility of system use. In this modern world technology are getting even better, not only in technology also in way of communication are now .The development of the mobile internet, mobile devices, applications and the provision of services such as the one proposed here attract considerable attention and effort in these time; there were number of studies and research going to find an efficient mobile internet for mobile phones and other wireless devices One general requirement to ensure that the security of client there are variety of virus and attacker are waiting to corrupt or stole our data from us. So it important to guide the user to access the relevant information easy and rapid. There are two way for safe surf on the mobile internet Allow the user to surf the particular market report on the relevant web site on the micro-browser To allow data streaming to capture the information on the memory User interface is another issue in mobile device, due it small screen it just display very few information in simple manner. Brief product description: It is a client-server based application which will support multi-client. For example: User will input share company the which will be send as a request and the server should respond by sending the real time stock market value of the company share has traded over the previous 40 weeks It should be simple, with a suitable user interface and little user inputs so that the result is obtained the as soon as possible It should also support push services, where certain stockholder will be automatically alerted on their mobile should any changes in the service status occurs. The server should automatically push the information to the specific registered mobile users. Deliverables and Development Requirements To successful completion of the project the following items in list will be given in the final submission A hardcopy of the Project final report A softcopy of the Project final report A Turnitin copy of the document Program code on the CD Software and development requirement used document Development requirement of the system are: MySQL Server Windows Vista Nokia series Application design from user point of view. As stock quote is never easy before computer start to serve the user demand ,as a stock market person has to know the rate of the stock till up to date but these are possible by Internet as simple as single click you would know the value from past record to till now . In the period when the computer are not as personal computer those days the person itself has to find the stock value through Walk-in to the local newsagent to buy NEWS paper or Television or even Radio but this media were not that reliable as todays technology which Internet, computer ,wireless. But technology start to change the way of stock market working from the traditional method. However our aim is to provide a reliable method for a person to access the stock market condition as easy as possible by using it. So we have to design a application which will serve the user need in simple way. to fulfil their need as application designer has to thing generously from user point of view. Some of the questions are strikes Is this application or service are able to served the user needs or it just focus on business prospective. Is the user getting any useful and benefit from the application or web page is been designed. How reliable is this application whether is based on other source or direct information from the stock company User interface is most important part for a application, it must has to be easy to user to use. To design the WAP application we have to gather relevant information or opion from stock holders who really would get benefit from this WAP application as a user. I managed to contact two persons who using the computer to keep to know stock market rate. Their ultimate demand is that interface must has to simple and provide the useful information as simple as possible like simple graph, etc. So the application is designed to help the user so interface has to simple but not to find how to use it, this will leads poor impression on the application. However everyone has different thoughts from thinking of what they want to make them comfortable well i concluded the thoughts of stock market users what do they want the application has to appear and help them to easy way of tracking the current value of the stock market. Ease of use: As a normal user cannot read manual, particularly for some simple service like sending a message, so if they cannot know how to use the application, they get frustrated and tent to leave the application altogether. That means if the application is not fully intuition, then people will get stuck and we might lose them forever. The user will not come to figure out how to get the application to work .Another ease of use factor is the difficulty of getting to a URL. When designing a software for certain purpose where the user could get useful by that. The software itself has to serve the purpose that made up for what .There is major role for design a application how it will become useable by user. However, if the users goal and the applications are not same, there may be a problem. for example user want to know the previous stock market rate and average of the rate by performs of the particular company stock from past fifteen days data report, in order to plan for feature plan and to analysis on the market .And if my application only provide the stock value for the past seven days,in this case the application is not provide the solution to the user demand. To provide the full potential of the application to user by developing or designing the option in the application as simple as possible to obtain the is wanted to use by the user. For instance If user if user is holding stock in five major companies shares ,for him or his